ENERGY MARKETING

We combine traditional marketing principles with clearing limiting beliefs to business success as well as powerful visualisations to define all the elements of the marketing plan.  EFT Master Ann Ross calls this ENERGY MARKETING and so do we. To find out if ENERGY MARKETING is for you please contact us.

Marketing involves answering many WHAT questions by a combination of market research as well as connecting with your intuition. For example WHAT:

• Do you customers want?
• Is your vision for your business?
  
• Makes you unique and your offering special?
  
• Product or service will you offer?
• Differentiates your offering?
• Are your customers buying from you (not what are you selling)?
• Is your price point?

Then we move to HOW question. For example HOW:

• Will you get the word out about your services?
• Will you know your customers are satisfied?

Then we move to WHERE questions. For example WHERE:

• Will your client sessions be carried out?
  
• Will you conduct your trainings and worskhops?

Once you have answered the questions to the above start to structure it into the following headings:

Our product or service is/are....
Our unique proposition is...
Our promotional message (tag line) is...
Our promotional strategy involves...(e.g networking..adverstising..seo...word of mouth...etc)
Our promotional materials are (e.g website, business cards, leaflet)
Our price points are...(e.g £XX per session or £XXX for a block of X sessions)
Our places of service are...(e.g..phone, skype, face to face, in a clinic...)

Marketing is one of the aspects of a business plan and potentially the most important for those who offer private sessions or trainings. We highly recommend investing in yourself and your marketing.